The Avantgarde Diaries is a digital interview series and a long-term event concept that paints an audiovisual picture of international pioneers. In metropolises such as Berlin, Copenhagen, New York, Los Angeles, London and Taipei curators present their personal views on the avant-garde through different event concepts. The platform concept supports Mercedes-Benz to reach young, individualistic representatives of the post-modern segment, who are not per se keen on the brand.